Search engine optimization (SEO) is the method of improving the visibleness of a website or a web page in a search engine's "natural," or un-paid "organic" or "algorithmic", search results. Generally, the earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, stories search and industry-specific vertical search sites.
As a internet marketing strategy SEO considers how search sites work, what people search for, the actual search terms or keywords typed into search engines and which search sites are favoured by their focused audience. Enhancing an internet site may involve modifying its content and HTML and associated coding to both increase its significance to precise keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inward bound links, is another SEO strategy.
The acronym "SEOs" may make reference to "search engine optimizers," a term adopted by a business of experts who carry out optimisation projects on behalf of clients, and by workers who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a wider marketing campaign. Because effective SEO may need changes to the HTML source code of a site and site content, SEO methods could be assimilated into web site development and design. The term "search engine friendly" may be used to explain internet site designs, menus, content management systems, photographs, videos, shopping carts, and other elements that have been optimized for the purpose of search site exposure.
Tags: Search Engine Optimization, SEO, Small Business Search Engine Optimization. BING Search Engine Optimization